• VALUE ANALYSIS

The real estate market is constantly changing – and your home’s worth is affected by consumer trends as well as factors such as location and amenities.  We can determine and interpret the value of your home with a complimentary market analysis based on the home’s condition and recent comparable sales in your area.  Pricing at fair market value encourages Buyer activity and directly affects profit.

We can also advise you on how to increase your home’s appeal and overcome any real or perceived defects.  Home improvements are objective to Buyers’ tastes, however.   Investing in improvements should be carefully considered so as not to hinder your profit margin or time on the market. 

• EFFECTIVE MARKETING

Targeting our Buyer network with notification of your listing helps to drive excitement and interest.  We will provide them with a link to a website dedicated to your own listing.  And since today’s savvy Buyers begin their search online, we maximize exposure by syndicating your listing to more than 350 Home-buyer search engines such as Google, MSNBC, and others. 

But technology alone won’t sell your home.  The added personal touch of face-to-face interaction is essential to communication and a smooth transaction.

• SELLER'S ETIQUETTE

There is an expected protocol for how Buyers and their respective Agents should interact.  Yard signs, internet listings and other advertisements can generate a lot of enthusiasm.  Should a Buyer drop by your home unexpectedly, provide them with our contact information.  Let them know that we are the primary contact for scheduling showings and providing information about the home.  Discussing your property with a potential Buyer may lead to inadvertent disclosure of information that could hurt you during negotiations.

Maintain a flexible showing schedule to maximize exposure to Buyers.  Also, increase the chance of closing your transaction by limiting contingencies on the sale.